Could Unmarried Women Cost Obama Re-Election?

Will Unmarried Women Determine Obama’s Fate In 2012?

Unmarried women, one of the most coveted voting blocks, make up 26 percent of America’s voting population and were key in electing Barack Obama in 20o8.

Despite overwhelmingly voting for the president in the last election, polls show that their support for Obama is waning, causing some to ask could unmarried women cost Obama re-election in 2012.

Times are tougher now for these women, especially as economic concerns are on the forefront of their minds, added Celinda Lake, the founder of political strategy firm Lake Research Partners. Lake pointed to their growing disillusionment with both political parties and their potential unwillingness to turn out for Obama — or turn out at all — in the same numbers as they did during the 2008 election cycle.